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27 Dec 2023

the day BNPL became regulated consumer credit in the UAE

Banks & BNPL

Tabby debt collection UAE - what to do if they contact you

Tabby messaged twice today and I do not know what I actually owe.

A calm guide to Tabby BNPL collection in the UAE — what's regulated, your rights, the fee cap, AECB reporting, and how to fix a missed payment.

8 min read
30%
cap on total fees, late fees included, as a share of the amount financed
27 Dec 2023
the day BNPL became regulated consumer credit in the UAE
9am–8pm
roughly the hours a collector may call you, under Central Bank standards

If Tabby or a collection partner contacts you about a missed payment in the UAE, take a breath. BNPL is now a regulated credit product, which means Tabby has rules to follow and you have clear rights. Here is how the process works and how to handle it calmly.

What Tabby is now, and why it matters

Tabby started as a buy-now-pay-later service that splits purchases into interest-free instalments. It is more than that today. In 2026 Tabby secured a Stored Value Facilities (wallet) licence from the Central Bank of the UAE (CBUAE), which lets it hold customer funds and offer accounts and cards alongside instalments.

The reason this matters for you: BNPL is no longer an unregulated corner of consumer finance. Under the CBUAE Finance Companies Regulation, effective 27 December 2023, it is treated as short-term consumer credit. That brings a fee cap, affordability checks, and conduct rules for collections. The debt is real, but so are the limits on how anyone can chase it.

How Tabby collection works

If you miss a payment, the escalation is usually gradual.

First days: automated reminders

  • SMS, push notifications, and email
  • Your Tabby account is frozen, so you cannot make new purchases
  • Any late fee applies within the regulated cap (total fees, including late fees, cannot exceed 30 percent of the amount financed)

Following weeks: more contact

  • More frequent reminders
  • Calls from Tabby's support or collections team
  • Warnings that the account may be closed

After a month or more: escalation

  • The account is closed
  • The balance may be reported to the Al Etihad Credit Bureau (AECB)
  • The file may be assigned to a third-party collection agency

Rare: court action

Unlike a bank chasing a large loan, Tabby is unlikely to litigate a small balance, because the cost outweighs the recovery. That is not a reason to ignore the debt. Your credit can still be affected, and collection contact is stressful. But a court case or travel ban over a modest Tabby balance alone is very unlikely.

Does Tabby debt affect your AECB credit report?

This has shifted. The Al Etihad Credit Bureau (AECB) began with bank data and has been expanding its sources, and BNPL is part of that. Tabby runs a soft check at signup that does not dent your score, but missed repayments can be reported and can lower your rating over time.

From July 2026 Tabby and Tamara accounts appear on Etihad Credit Bureau reports, as Gulf News reported, so work on the basis that an unpaid Tabby balance shows up on your credit file. What a lender makes of it is in the BNPL-on-your-report guide. A weaker AECB record can affect a future loan, credit card, or mortgage, so it is worth resolving rather than leaving to drift.

Your rights when Tabby or a collector contacts you

Because this is regulated consumer credit, the Central Bank's consumer protection standards apply to Tabby and any agency acting for it.

You cannot be jailed for a civil debt

Start here, because it is the point collectors lean on. An unpaid BNPL balance is a civil matter. You cannot be imprisoned simply for being unable to pay. Criminal exposure in the UAE relates to things like fraud, not honest inability to repay. If a caller threatens arrest, that is pressure, not the law.

You have a right to accurate contact and privacy

Tabby and any collection agent must:

  • Contact you within reasonable hours — roughly 9am to 8pm under the Central Bank Consumer Protection Standards — not at all times of day and night
  • Avoid threats, abuse, or relentless repeat calls
  • Keep your debt private: they cannot disclose it to your employer, family, or neighbours without your consent
  • Stay off your home or workplace unless you consent or there is a court order
  • Not impersonate the police or courts

If someone crosses these lines, document it and you can raise a complaint — the complaint guide sets out the two steps and what makes one succeed.

You have a right to verify the debt

You can ask Tabby to confirm:

  • The exact amount owed
  • A breakdown of the purchases
  • Any fees applied, and how they sit against the 30 percent cap
  • The due dates

Request this in writing through the app or by email so you have a record.

Keep your own records

Screenshot the SMS messages, save the emails, note the date, time, and name for any call. A clear paper trail protects you and makes negotiation easier.

How to respond, step by step

Step 1: Verify before you pay

Confirm the total, the purchases behind it, and your account status in the app or by email through tabby.ai. Do not pay a figure you have not checked.

Step 2: Be honest about what you can do

Can you clear it now? Pay in the app and close it out. Can you pay part? A good-faith partial payment buys goodwill while you sort the rest. Can't pay anything yet? Move to negotiating rather than going quiet.

Step 3: Reach out before it escalates

Contacting Tabby early almost always beats waiting for calls. A short, plain message works best:

Subject: Payment arrangement request — [your account email]

Hi Tabby team,

I have an outstanding balance of [amount] on my account. Due to a temporary cash-flow problem I can't pay it all at once, but I want to resolve it. I can offer either [amount] now with the rest by [date], or [amount] per month over [X] months. Please let me know what's possible.

Thanks, [name]

Step 4: Get any agreement in writing

If Tabby agrees a plan, get email confirmation of the amounts and dates, that no further fees will be added, and what happens to your account status and any bureau reporting once you finish.

If a collection agency takes over

If the file moves to a third-party agency, the same principles hold:

  1. Verify they are authorised to collect, and ask for proof.
  2. Keep it in writing so there is a record of every commitment.
  3. Hold them to the conduct rules. No harassment, no third-party disclosure, no arrest threats.
  4. Negotiate. Agencies often buy debt at a discount and can settle for less than the face value, so there is usually room to talk. Never agree to a monthly amount you cannot actually sustain.

Tabby vs bank debt: the honest comparison

A bank loan escalates through five slow stages — the timeline guide sets them out — and a BNPL balance usually stops several stages earlier, because the amounts do not justify a court.

FactorTabby (BNPL)Bank
Legal action riskLowMedium to high
AECB reportingIncreasingly yesStandard
Fee cap30% of amount financedProduct-specific
Collection intensityModerateAggressive
Jail for non-paymentNo (civil debt)No (civil debt)

Frequently asked questions

Will Tabby take me to court?

Unlikely for a typical balance, because litigation usually costs more than the debt. Do not read that as permission to ignore it: your credit can still be affected.

Can I still use Tabby after settling?

Usually not on the same defaulted account. You might be able to use the service again later, but Tabby can decline service to previous defaulters.

Will Tabby contact my employer?

No. Disclosing your debt to your employer without consent breaches the conduct rules. If someone claiming to be from Tabby calls your workplace, treat it as potential harassment or a scam and report it.

Can I negotiate a lower settlement?

Sometimes, especially once a balance has been with collections for a while. Start with a realistic offer and get any agreement in writing before you pay.

What if I dispute the purchase?

If a charge is fraudulent or you returned the item, dispute it in the app or by email with evidence and ask for an investigation before paying.

Sources, and when we last read them

Every figure in this guide comes from one of the sources below. The date is when we last read the guide against them. Rules and fees change without notice, so if a number matters to a decision, open the primary page before you rely on it.

What this guide statesWhere it comes fromLast reviewed
BNPL is regulated credit from 27 December 2023, with total fees capped at 30% of the amount financedCBUAE Finance Companies Regulation, centralbank.ae2026-09-10
Tabby and Tamara accounts on Etihad Credit Bureau reports from July 2026Gulf News, July 20262026-09-10
What a collector may and may not do, and permitted contact hoursCBUAE Consumer Protection Regulation and Standards, centralbank.ae2026-09-10

When Tabby is one line in a longer list

Tabby is rarely the whole picture. Hisab puts it beside your cards and loans on one screen, shows what each is costing you a month, and drafts the message to a bank or provider in your language. Free, no account, records on your phone.

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Hisab is an organisation and guidance tool. It is not a licensed financial adviser, debt broker, law firm, or government service. If your situation is urgent or legal, you should seek qualified professional advice.

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